MICE is a developing concept in the sector of tourism. It has been
growing significantly in India as well due to the developed services
and creditable advancement in the world tourism scenario.
What is MICE?
MICE, an acronym for Meeting Incentives Conference Exhibition is one
of the fastest growing types of tourism in the international forum.
As a part of the business or educational tourism, it aims at large
groups wherein people are brought together for a particular purpose.
The main motive is to blend business and leisure by allowing the
agenda to be centred on a specific theme or topic. MICE tourism is
known for having the itinerary planned way ahead the actually journey
is undertaken. Hence, it involves an extensive planning. The
increasing demand for MICE has also led to a growing clientele.
According to many analysts, this trend is expected to grow even more
in the upcoming years, given the rise in total technology and global
business scenario.
Importance of MICE in tourism
Other than the fact the MICE is extremely important for the growth of
the economy of a region, its significance can be summarised as
follows.
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It leads to the development of the infrastructure of all things related to tourism. So there will be uplift in the setup in the areas of transport and accommodation.
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Once the business section of the trip is over, MICE travellers usually engage themselves in shopping and sightseeing. This leads them to spend money like other tourists, providing a boost to the economic condition of that area.
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MICE is a great revenue generator and contributes much towards the foreign exchange of a country. Given that the trend of MICE tour India has been growing rapidly in this country, it produces a lot of revenue, which automatically triggers economic growth in other sectors, including hotels, restaurants, and even local shops.
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Events as such increase the brand value of a country as an international tourist destination. as mentioned in the earlier points, MICE travellers generally engage in tourist activities once the business part is dealt with. This creates employment opportunities for the host country. Good services provided will help improve its status and thus attract more tourists.
MICE tourism in India
As highlighted in the previous section, MICE is quite significant
when it comes to developing the tourism industry. Over the last few
years, the importance of business tourism has had a noteworthy surge
in India. Warm reception, nice accommodation, use of advanced
technology, great services combined with rich cultural heritage has
contributed positively towards its growth. There is also a wide
network of transportation that makes it easy for people to travel
from one place to another. With almost 17 international airports
situated in key locations and a developed chain of rail and road
transport, has definitely contributed towards India’s status as an
international conference destination. Also, the number of educated
people who are well-versed in English makes it easier for foreign
travellers to move around the country with ease.
All the above mentioned factors included with sincere attempt of the
Tourism Ministry, the concept of MICE tourism has developed.
MICE domestic tour operator offer lucrative deals which
are too good to ignore. Affordable and within the budget, they make
sure that the traveller gets everything required. The services are
really commendable, justifying India’s very definable presence in
the international tourism sector.
