3 Reasons Why Every Country Needs To Promote MICE Tourism

MICE or the abbreviation for Meetings, Incentives, Conventions and Exhibitions, is the latest addition of the tourism industry which solely focuses on mixing business with pleasure. Though it is designed to promote tourism in the country, it helps boost the economy of the country in question. 

According to research, tourist flow in a country increased by 27% after the introduction of MICE. But why should a government pay more heed to promoting this particular type of tourism? What is the true potential of MICE tourism? To learn about them, keep reading as the points have been summarized here for your better understanding. 

1.       Other industries benefit from MICE tourism

One of the key aspects of MICE is that it blends business with leisure. So when a person visits a particular country to attend a conference, he or she usually has a tendency to indulge in some luxuries once the purpose of visit is realized. Not only do the hotels, airlines and food industries benefit, but the local shops and attractions also earns high revenues. MICE tour operators collaborate with each other and make MICE a success.

2.       MICE is all about business and trade

With business becoming a global scenario and top companies hosting offices in more than one country, the primary focus is to improve business. It adds economic value not only to the company, but also contributes to the country’s GDP. This sole reason has helped the prospect of MICE become bigger and better.

3.       The money spent by MICE tourists is more

“FIT (Free Independent travelers) spends less than MICE travelers.” This is no rocket science that if a FIT tourist purchases a particular item for $100, a MICE tourist will pay $500 for the same. MICE has an affinity towards luxury, whereas FIT is more economic in nature. The revenue generated thus goes towards improving the infrastructure of the country so as to swiftly accommodate more conferences in the future. 

Along with other factors and the ones mentioned here, MICE have been growing steadily and justifies why every government should pay attention to it. MICE travel package as offered by top travel agencies are constantly working towards making conference trips easier and better. They are coming with lucrative offers that do not burn a hole in your pocket. With top metropolitans of the world setting forth in this type of tourism, the chances of overall development is foreseeable.